We’ve worked hard to position ourselves as one of the most high-caliber networks of
independent retirement and estate planning professionals in the nation.
A strong brand is invaluable in an industry where competition is high and excellence is the norm. As a small business owner, creating a readily identifiable brand is an absolute necessity when trying to stand out in an industry chock full of cookie-cutter, lookalike financial services companies. More to the point, your brand identity speaks for you to your clients, prospects and the marketplace when you cannot.
While there are indeed many components that go into the development of a brand (i.e., a unique name, log design, innovative tag lines, etc.) many business owners think their brand begins and ends with their logo. This common mistake largely misses the point of developing a brand identity and shortsightedness like this can come at a heavy price.
Ultimately, your brand is much more than simply getting noticed in the marketplace, but rather it must convey that you are the only real choice to your clients and prospects. Like your reputation, your brand can take years to build, become extremely valuable, and be lost in a matter of minutes.
The objectives that a good brand will achieve include:
Householder Group also has a talented branding team that can assist with:
Householder Group continually strives use our long-established brand equity as a tool for our advisors to use to solidify their place in the market. To that end, Householder Group goes to great effort to integrate our brand—and therefore the band of our advisors—at every point of public contact available to us.
We know how important our investment in researching, defining and continually building our brand is to us—and to our advisors. Householder Group has spent countless hours and millions of dollars to develop and maintain a quality, recognizable brand can that provides credibility and peace of mind for our advisors and their clients. The Householder brand is the cornerstone of our business and, like the one we will help you develop, is a tool that we use time and time again to build and maintain a successful business.
Householder Group offers a distinct value proposition that you will not find elsewhere. We have developed highly-effective, propriety marketing programs and operational systems that are designed to help our advisors become even more successful. We back the success of these programs up with real-life examples and empirical data. In fact, we’re so confident in the effectiveness of our marketing programs
we guarantee the results.